"Dr. Farmer has had a large impact on our staff and region. In each one of her trainings, staff competency, confidence, experience, and knowledge in each skill has increased, directly impacting the services they can provide to our communities. Dr. Farmer has facilitated hundreds
of staff, from all of our 9 counties. Staff find her trainings useful, applicable to their jobs, and 100% of her trainees recommend her workshops to others in their health department."

"Dr. Betty Farmer conducted a comprehensive two-year (2021-2023) organizational communication research project for the Cherokee Tribal Gaming Commission that included one-on-one employee interviews and a climate survey. Based on her findings and recommendations, TGC made several changes to improve employees’ overall job satisfaction and morale."

"In 2025, we continued to expand our online learning strategy across the enterprise, and Dr. Farmer played an essential role in this effort. She designed and delivered engaging virtual courses through Adobe Connect, ensuring that content remained interactive, relevant, and accessible to leaders across multiple locations. Her ability to create meaningful learning experiences is reflected in the high attendance and consistent positive feedback her sessions receive."

"Dr. Farmer brings an extensive history of experience and knowledge of crisis communications and public information to any classroom, boardroom, or in-service setting. Dr. Farmer’s systematic approach to public information presented the leaders a common-sense format to break down information and relay critical points along with instructions to their communities during times of need. All our course attendees documented excellent reviews of Dr. Farmer’s instruction, practical applications, and scenario discussions. In fact, with a unanimous voice, attendees asked for more crisis communications training with Dr. Farmer."

"In August 2019, the Western North Carolina Chapter of the Public Relations Society of America was chartered. I am very grateful for Dr. Betty Farmer’s commitment and hard work to help make it happen. Betty laid the groundwork through research and her expertise with chartering requirements. Seven years later she continues to make a strong difference in chapter life. We are so appreciative of the numerous high level professional projects WCU students have implemented under her tutelage. The thoughtful planning, creativity, and impeccable professional implementation of these student projects is tangible evidence of her ability to coach and develop talent."

"The customized training you’ve provided our team has proven invaluable time and again. Years ago, you produced a mock press conference to get our college president and myself ready to handle even the most difficult questions - and that preparation has paid off every time I’ve found myself in front of cameras or microphones."

"She is so well liked by participants that she has developed a following – several repeat customers attend her workshops, and many of her trainings have filled to capacity and/or have generated significant registrations. Most recently, Dr. Farmer combined several communication related workshops for women into a Communication Strategies Certificate for Women. Within one month of marketing, it’s drawn more attention than any of the other certificate programs. All the programs Dr. Farmer teaches can be adapted to an online “live” format or hybrid options. This helped our department maintain a steady stream of revenue during the pandemic."

"Professor Emeritus Dr. Betty Farmer is a consummate professional and trusted advisor. Dr. Farmer set a standard of excellence at Western Carolina for both colleagues and students. Whether in the classroom or the boardroom, she teaches, coaches, motivates, and inspires. Her deep commitment to helping others reach their full potential is her lasting legacy."